22 May 2013 – TWININGS INTRODUCES EXOTIC NEW SILKY PYRAMID TEA COLLECTION
Twinings is delighted to announce the launch of their new range of fine teas – the Twinings Silky Pyramid collection. A lot of love, care and expertise go into preparing Twinings teas, to create their sensational taste. And sensational is exactly what Twinings Silky Pyramids embody, in each fashionably designed silky bag.
The launch of these teas will appeal to those constantly in search of new perfection – the adventurists who are always eager to experience the untried and exciting.
The name ‘silky pyramid’ comes from the bag, which is an innovation from Twinings to enhance flavour. With the look and feel of silk, it is a synthetic, biodegradable mesh fabric, fashioned into a pyramid. These silky jewels of flavour soak up the water giving you a burst of superb taste from the loose leaf tea.
The new range comes in six exciting variants. These include: Twinings Green Tea Jasmine Pearls, Twinings English Breakfast, Twinings Liquorice Allsorts Earl Grey, Twinings Mint Humbug, Twinings Honeycomb Camomile and Twinings Fruit Infusion Gingersnap Peach.
Each variant is special – just choose the one that matches your mood.
For a sweet fragrant and delicate taste, nothing matches Jasmine Pearls Green Tea. Each of the jasmine pearls is hand-fashioned by twisting long downy leaf bud sets together and rolling them into silvery balls. Take a mug, pour freshly boiled water onto a bag, and watch as the pearls gently unravel.
Twinings English Breakfast is a robust blend of the finest Assam, Kenyan and Ceylon teas. As you break open a new box, you’ll recognise the deep, sweet aroma that develops a gentle hint of caramel combined with a nutty and spicy aroma when brewed, with a noticeable smoky note.
Twinings Honeycomb Camomile Tea soothes with its perfectly pitched velvety sweetness. The honey blends perfectly with the whole bud camomile. Naturally caffeine free, with no added sugar, the taste is like the kiss of a sunbeam.
Fancy a tea that packs a classic twist? Try Twinings Liquorice Allsorts Earl Grey tea – a unique blend reputedly inspired by the legend of Liquorice Allsorts. Twinings’ master blenders used their finely-honed art to infuse top quality, whole leaf Earl Grey tea, bursting with bergamot flavour.
Take a slow sip of Twinings Mint Humbug and let the subtle and delicate flavour transport you to the serene and refreshing taste of its finest peppermint and spearmint leaves.
Twinings Fruit Infusion Gingersnap Peach, combines ginger’s warming tang and spicy notes with the tantalising flavour of the peach. This gives a zingy, sweet and refreshing infusion. Since the ginger aids digestion and has remarkable reviving qualities, it’s the perfect after-dinner drink.
Each one of these teas is made from the highest quality leaves and expertly blended to create that magical taste!
This new, Whole Leaf Silky Pyramid range from Twinings is available from leading retail outlets nationally for approximately R124.00 and is bound to create a new demand. Twinings is distributed by Stafford Bros & Draeger, one of the leading food distributors in South Africa.