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BEST NEW PRODUCT AT USA'S MOST PREMIUM COFFEE SHOW IS RED ESPRESSO® - NOW DISTRIBUTED BY STAFFORD BROS & DRAEGER

4 July 2008

It’s new, it’s South African, and it’s taking the specialty beverage market by storm. Known as red espresso®, it is a premium espresso ground rooibos tea that’s produced under patent for use in a coffee espresso machine.

What’s more, it’s so good in fact, that red espresso® has just won ‘Best New Product’ in the specialty beverage category at the world’s largest coffee show, the Specialty Coffee Association of America's 20th Annual Conference & Exhibition, held in Minneapolis from 2 - 5 May 2008.

red espresso® is the first tea to play by coffee’s rules. It is 100% premium Rooibos tea uniquely cut to perform like espresso-ground coffee. In short, it delivers an intense rooibos shot with espresso’s characteristic ‘crema’. The shot is the basis for a range of coffee-style, Rooibos-based drinks, including the popular red cappuccino®, red latte® and fresh redTM (a freshly expressed natural iced tea).

The health conscious will be pleased to know that red espresso® is caffeine-free and contains five times more antioxidants than green tea and ten times more antioxidants than traditional Rooibos tea. It is a genuine innovation that fuses the two growing trends of health and café culture.

The award was a proud moment for Carl Pretorius, the founder of red espresso®. ‘As a South African company,’ Pretorius says, ‘bringing this award home feels like winning the World Cup! The coffee industry is huge and incredibly competitive. For us to get their endorsement is a major feat.’

red espresso®, now available on the shelves of major supermarkets, is easy to make at home using espresso and coffee appliances. To make the red drinks, simply prepare red espresso® in a home espresso machine, coffee plunger, filter machine or percolator, or even a stovetop moka pot. Add milk froth to make the red cappuccino®. Pour over ice and apple juice to make the fresh red™ - and serve in a pitcher for the family, or in a cocktail glass for delicious, healthy refreshment.

Now that Stafford Bros & Draeger are distributing red espresso®, this award-winning healthy innovation is increasingly easy to find on the shelves of supermarkets and delis around the country.

A warm, comforting and deliciously decadent treat is the red hot white™, which looks as good as it tastes. Make a double shot of red espresso®, add 25g of white chocolate powder, add steamed milk and stir. Top with foamed milk. Add a sprinkling of cinnamon. It’s a great substitute for dessert and a real pick-me-up on days when you need a treat.